WWP Beauty has launched the ColorVue Lipstick, a 100% monomaterial design that reduces greenhouse gas emissions up to 85% and uses 12% less plastic. The design revolves around the sleeve of the lipstick to reveal the bullet.
Related: WWP Beauty Earns Sustainability Accolades
The ColorVue Lipstick comes in three variants: Sexy, Playful and Timeless. It was awarded the Silver Award in the beauty category during the 2021 Pentawards.
The 100% mono-material design revolves around the sleeve of the lipstick to reveal the bullet, reducing GHG emissions up to 85% and using 12% less plastic.
ColorVue is the latest in WWP Beauty’s sustainable launches, which includes the Refill Revolution stock packaging collection, Zero+ turnkey collection and PCR Touchless Tubes collection.
Michael Tognetti, WWP Beauty’s senior director of global sustainability, says, “Our ColorVue Lipstick is a highly sustainable lipstick component with an innovative, 100% mono-material design, that reduces GHG emissions by up to 85% and uses 12% less plastic. These claims were generated using our EcoAnalyzer, a comparison tool that helps brands evaluate their sustainability decisions.”
