Target has its partnership with Ulta Beauty, Kohl's has its partnership with Sephora and now Walmart has its own beauty retail partnership with Space NK, dubbed BeautySpaceNK. The partnership will bring prestige beauty products to Walmart.com and almost 250 Walmart stores by summer 2022.
Prior to the announcement, Walmart had already begun adding notable indie and upstart brands such as Dr. Squatch and Billie.
BeautySpaceNK is coming to Walmart.com in March 2022.
Beginning March 15, 2022, Walmart.com's BeautySpaceNK will feature more than 600 products from 15 brands across skin care, makeup, hair care, and bath and body, including some Walmart exclusives, with more to come throughout the year.
Participating brands/launches include Slip, By Terry, Philip B, Lancer, PSA, Mario Badescu, Foreo, Ameliorate, Babe Original, Eyeko, Patchology, Grow Gorgeous, Goldfaden MD, Mio, Mama Mio, Walmart-exclusive Summer Camp (a mineral-based SPF range from founders at Soleil Toujours), a bespoke zip lock pouch of single scrunchies from Slip and a custom-made Philip B introductory set.
"As a top beauty destination, Walmart is continuously looking for new ways to wow and surprise customers by expanding our selection and offering convenient access to the best product assortment across beauty,” said Laurie Tessier, merchandising director, prestige deauty, Walmart. “We are thrilled to welcome Space NK to Walmart as the latest move in bringing our customers exciting new additions online and in the beauty aisle.”
Indie upstarts, exclusives and more will be part of Walmart's BeautySpaceNK rollout.
“We are delighted to partner with Walmart to bring prestige beauty to customers across the United States, delivered through our unique model that makes it easy to connect brands with shoppers,” said Andy Lightfoot, chief executive officer, Space NK. “We have created a proposition for Walmart that we believe will be market-leading called BeautySpaceNK, utilizing our years of expertise in this area. We have curated the very best of beauty for their customers, allowing them to shop prestige beauty when, where and how they choose.”
“As a long-term partner of Space NK, By Terry is thrilled to be part of their new venture with Walmart’s exclusive concept bringing the very best of beauty to their customers,” said Chris Filer, CEO, By Terry.
