Social media video consumption has grown 600% in the last year. This includes: beauty how-tos, tutorials, unboxings and reviews that consumers trust and which shape their purchase behaviors.
How can brand marketers discover fan videos across platforms; decode the content (text, audio and images); and redeploy this content in their own marketing and e-commerce?
Vyrill’s in-video search platform helps beauty brand marketers to quickly and efficiently leverage fan-led content to superpower brand awareness and revenue.