[video] Aether Beauty: Sustainable Brands in a Pandemic

Apr 30th, 2020
Jeb Gleason-Allured
Aether Beauty's limited-edition Joshua Tree Palette launched during a pandemic.
Aether Beauty's limited-edition Joshua Tree Palette launched during a pandemic.

In the April 2020 issue, we spoke with Tiila Abbitt, founder of Aether Beauty, about the challenges of developing sustainable makeup products and packaging.

Now, amid the COVID-19 pandemic, we checked in with Abbitt about the enduring appeal of sustainability, launching products (including the Joshua Tree Palette [pictured]) amid a pandemic, the power of being a cult brand, delayed future launches due to manufacturing closures, how retail might change (hint: virtual trainings) and the weeding out of some brands amid a financial crunch.

Previously: Codex Beauty founder, Barb Paldus, on staying nimble during COVID-19.

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