[video] A COVID-19 Beauty Marketing Plan

May 20th, 2020

Jeb Gleason-Allured

Beauty brands are rethinking marketing and engagement strategies in real time. What steps should they be taking?

Beauty brands are rethinking marketing and engagement strategies in real time. What steps should they be taking?

COVID-19 has heightened the need for nimble marketing strategies that can leverage near-term wins and build longer term consumer engagement. We recently spoke to Sheri Koetting of MSLK about her latest report, "9 COVID-19 Marketing Efforts for Your Brand," as well as insights into the state of beauty at this unusual moment.

Dermal Repair Cream by Senté was the first product to receive the seal.

National Rosacea Society Launches Seal of Acceptance for Skin Care & Cosmetic Products

To be considered for the Seal, skin care and cosmetic products must be free of ingredients that cause skin barrier dysfunction, vasomotor instability (flushing) or unwanted neurosensory stimulation, such as burning or itching.

On a first-come, first-served basis, for brands, prices are as low as $100 ea for 5 people, 2 days; (code: ATT5). Read on for more details and deals.

Beauty Accelerate Drops Reg Rates for L.A. Debut — But Act Fast

Take advantage now of group rates for 2, 3, 4 and more attendees as Beauty Accelerate celebrates it L.A. debut. On a first-come, first-served basis, registrations start at $199 ea for 2 people, 2 days (Code: ATT2). Read on for more details.

Prestige and L’Or de Vie boosted LVMH's skin care results, as did Benefit's The Porefessional skin care line.

Decoding LVMH's 2023 Full-year Perfume & Cosmetic Sales + Sephora's Boom

Top performers in scent included Christian Dior, fragrance leaders Sauvage, Miss Dior and J’adore, as well as Francis Kurkdjian’s L’Or de J’adore.

How Oxybiome Supercharges the Skin

How Oxybiome Supercharges the Skin

A new solution for youthful, stressed skin.

e.l.f. Beauty will also be a sponsor of the NACD Center for Inclusive Governance (CFIG).

National Association of Corporate Directors Announces Partnership With e.l.f. Beauty

e.l.f. Beauty will sponsor board preparation training for 20 director candidates through the NACD Accelerate program.

In the last three years, Officina Profumo-Farmaceutica di Santa Maria Novella has doubled its revenues, the number of stores and the number of employees.

Report: Giovanna Paoloni Named CEO of Officina Profumo-Farmaceutica di Santa Maria Novella Names

Paoloni has held previous roles at Prada, Armani, Harrods and Bottega Veneta.

The Kindness Tour kicks off in Los Angeles on January 24, 2024, followed by Dallas on January 25, 2024.

Tarte Celebrates 25th Anniversary With Kindness Tour

The Tarte trolley pop-up will make surprise visits at retailers, host creator events and give away goodies.

Helen M. Torok, M.D. is one of the owners of HH Science.

HH Science Receives Patent for Balanced Skin Clear Skin Vitamins

Balanced Skin Clear Skin Vitamins is now a patented, novel bioavailable oral option for the improvement of several inflammatory skin conditions including acne, rosacea, psoriasis, eczema, actinic keratosis, sun damage, ulcers, wounds, vitiligo and more.

Skins offers a curated assortment of approximately 150 luxury niche brands.

Vendis Capital Invests in Skins Cosmetics

Skins Cosmetics, headquartered in the Netherlands, is an omni-channel retailer and distributor of luxury niche fragrances, skin care, home and lifestyle products.

Ultra Violette has reportedly achieved 100% year-on-year growth since launching in 2019.

Report: Ultra Violette Receives $15M Investment from Aria Growth Partners

Aria Growth Partners will reportedly help Ultra Violette enter Sephora Canada with its Skinscreen Range in March 2024.

Bridgepoint has acquired RoC Skincare from Gryphon, per Reuters. The value of the deal was reported as about $500 million.

RoC Skincare Has a New Owner

Meanwhile, Gryphon retains its stake in Milani Cosmetics, which it acquired in 2018.