Vantage Personal Care has unveiled Jeesperse NoLo, a range of self-emulsifying bases for hair care applications that will be featured in waterless blue tablets dubbed "Concentrated Conditioner Drops" at in-cosmetics Global 2023.
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The Jeesperse NoLo range includes two powder products, Jeesperse NoLo N1 (INCI: Behentrimonium Chloride (And) Cetearyl Alcohol (And) Hydroxypropyl Guar (And) Cetyl Alcohol (And) Vitis Vinifera (Grape) Seed Oil (And) Guar Hydroxypropyltrimonium Chloride) and Jeesperse NoLo C2 (INCI: Behentrimonium Chloride (And) Cetearyl Alcohol (And) Polyquaternium-37 (And) Cetyl Alcohol (And) Vitis Vinifera (Grape) Seed Oil (And) Guar Hydroxypropyltrimonium Chloride. which use no or low mixing energy in the emulsion process due to their self-emulsification properties.
The base compositions are reportedly optimized for quick wetting, easy dispersion and the creation of stable emulsions, even when using low shear mixing equipment or following room-temperature processes.
They also contain conditioning ingredients that contribute to the efficacy of the hydrated formulation.
The United Nation forecasts that, by 2025, two-thirds of the world’s population will be living in water-stressed conditions. As climate change continues to threaten the natural water cycle, more consumers are seeking out beauty brands that offer waterless products that work.
"Our new, low energy Jeesperse NoLo emulsification system helps beauty brands easily develop customizable, water-free formulations, which are sought after as the personal care industry focuses on sustainability," said Sebastien Massard, global director, strategic marketing. "With Jeesperse NoLo, we can help formulators reduce the number of ingredients they use by half, and help manufacturers simplify their logistics and streamline the manufacturing process."
