Traackr Ranks 50 Best-performing Beauty Brands with Influencers

Nov 28th, 2022

Kylie Cosmetics is a leader in influencer content based on the criteria of visibility, impact and trust, per Traackr.

Kylie Cosmetics is a leader in influencer content based on the criteria of visibility, impact and trust, per Traackr.

Traackr has ranked beauty brand/retailer performance in influencer content based on the criteria of visibility, impact and trust, which add up to a "brand vitality score." The top 50 performers as of October 2022 are listed below, led by Kylie Cosmetics, Sephora, Pat McGrath, L'Oreal Paris and Colourpop.

Previously: Tik Tok's Most Influential Beauty Gurus

In addition, Traackr ranked brands with best month-over-month performance gains, which was topped by Farmacy Beauty, Ulta Beauty, Living Proof, Dose of Colors and Calvin Klein.

The most influencer-mentioned brands were Redken, Sephora, Olaplex, Saloncentric and Nyx.

The brands with the highest VIT score per influencer mention were Skkn, Fran by Franciny Ehlke, Calvin Klein, Hinode and Florence by Mills.

Finally, the brands with the most mentions per influencer were Astor, Itallian Hairtech, Kure Bazaar, Lisap, La Biosthetique, Lebel, Grand Beauty Cosmetics, Salerm and Australis Cosmetics.

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