Top 4 Beauty Search Trends of 2020: Spate

Dec 28th, 2020
Jacquelyn Schlabach
The lip plumper product has 25,900 searches
The lip plumper product has 25,900 searches

Spate has released the top four beauty trends that received the most traction in digital searches between February 16, 2020, and November 29, 2020.

Previously: 10 Trends for 2021: Food, Beauty and Tech

Hair Care

According to Spate, the highest grow product in the hair care category is hair dye, with 122,000 searches. The natural hair color category has seen growth of 226,000 searches. 

Skin Care

Data shows vitamin C serum is the highest-growth product with 54,600 searches. Overall, the accessories and devices category is seeing 110,000 searches. The skin care category is reportedly still seeing increased interest compared to 2019.

Makeup

Most makeup products have seen decline in search interest, but lip plumpers and eyebrow products remain steady.

Overall, the lip plumper products category is seeing the strongest growth, an increase of 32,800 searches. The eyebrows product category has achieved growth of 22,800 searches.

Fragrance

Spate reports that the highest-growth product in fragrance is candles, with a gain of 275,800 searches. Overall, the candles category is seeing the strongest growth with 298,000 searches. The perfume products category has 161,000 searches. 

More in Skin Care
Bridgepoint has acquired RoC Skincare from Gryphon, per Reuters. The value of the deal was reported as about $500 million.
RoC Skincare Has a New Owner
Meanwhile, Gryphon retains its stake in Milani Cosmetics, which it acquired in 2018.
Jan 23rd, 2024
How Oxybiome Supercharges the Skin
Sponsored
How Oxybiome Supercharges the Skin
A new solution for youthful, stressed skin.
Jan 22nd, 2024
All NuNorm products are cruelty, gluten, and paraben free, and vegan. They retail for $16-$40.
NuNorm Launches Makeup Line for Men
The collection, founded by Jeff Lau, is said to tackle common skin issues experienced by men such as large pores, overly dry or oily skin, patchy facial hair, redness, acne and more.
Jan 22nd, 2024
Oxybiome comprises a postbiotic Saccharomyces Ferment Lysate blended with a sophisticated mixture of four amino acids as skin respiration facilitators (Threonine, Valine, Glycine, and Glutamic Acid) which support the natural cellular revitalizing capacity to maintain a glowing complexion.
How Oxybiome Supercharges the Skin
A new solution for youthful, stressed skin.
Jan 22nd, 2024
'To me, true beauty is about celebrating authenticity,' said Anderson. 'I want to look like myself, feel like myself, and that means taking care of myself—inside and out.'
Pamela Anderson Joins Sonsie Skin
"To me, true beauty is about celebrating authenticity," said Anderson. "I want to look like myself, feel like myself, and that means taking care of myself—inside and out."
Jan 22nd, 2024
“Keys Soulcare is a celebration of individuality, spirituality and loving your whole self,” said Kory Marchisotto, president, Keys Soulcare. “By unveiling our Amazon Premium Beauty store, we are able to introduce our empowering philosophy and highly efficacious, clinically proven formulas to a new, diverse audience–welcoming them into an immersive shopping experience that uplifts and inspires you to discover the beauty within yourself.”
Keys Soulcare Debuts on Amazon with New Squalane Facial Oil
The Keys Soulcare store features an Offering Selector to help consumers develop a "customized Soulcare ritual based on skin type and favorite affirmations."
Jan 19th, 2024
Beauty's thought leaders will be taking the Beauty Accelerate Los Angeles stage March 6-7, 2023, including marketing, R&D, data and retail experts from Goop, K18, Dermalogica/Unilever, Credo, Summer Fridays, Selfmade, Circana, AbbVie, Spate and more.
📢Goop, K18, Dermalogica, Credo, Summer Fridays, Selfmade, AbbVie & More Coming to Beauty Accelerate 2024
Hot topics include regenerative skin care, digitized product development, hair health breakthroughs, natural actives, beauty retail 2024-2025, inclusive innovation and much, much more. LIVE and in-person only!
Jan 18th, 2024
The collection is enriched with antioxidant complexes to help fight the damaging effects of free radicals.
Eucerin Enters Face Care Category With Immersive Hydration Collection
The collection is said to intensively hydrate skin and visibly smooth fine lines and wrinkles.
Jan 18th, 2024
In applications, Mitopure boosts cellular longevity by recycling and renewing the mitochondria, which is 'essential for maintaining cellular energy which supports muscle strength, cognition, immune resilience, skin vitality and other important benefits,' per Timeline.
L'Oreal Invests in Timeline to Boost the Skin's Healthspan & Longevity
The latest funding will allow Timeline to invest in its science, product categories and markets, including food, beauty and health.
Jan 17th, 2024
Eighth Day, a skin care brand founded by dermatologic surgeon Antony Nakhla, MD, has named Savannah Sachs as CEO.
Eighth Day's New CEO, Savannah Sachs, Discusses Her Top Priorities
“I am so excited to join Dr. Tony and Eighth Day–it is truly a privilege,” says Sachs. “I thrive in the growth stage, building from the ground up, and there is so much opportunity here to bring his vision to life.”
Jan 17th, 2024
Deinde is Debut's first brand launch; the company describes itself as 'a product-centric, fully vertically integrated biotechnology company that focuses on creating novel bioactive ingredients.'
L’Oreal-backed Deinde Taps Biotech Naringenin to Target Inflammaging & Skin Longevity
"We think what’s next in skin care will be a shift in the industry to focus on sustaining skin health and promoting the longevity of healthy skin, a different philosophy from anti-aging skin care."
Jan 17th, 2024