The Scent Guru Group Debuts Hierarchy of Needs Fragrances

Oct 16th, 2023

Brand founder Ruth Sutcliffe was inspired by her own midlife journey, which reconnected her to scent’s natural powers to give, inspire, heal and nurture humans with.

The Scent Guru Group has debuted its Hierarchy of Needs fragrances, inspired by Maslow's breakdown of human behavior; physical (like water), safety needs, love and belonging, esteem and self-actualization.

The first available fragrance, Hierarchy of Needs Water, symbolizes free emotional expression via a fragrance that depicts free-flowing, crystal clear waters.

This scent opens with sparkling Italian Lemon and Baies Rose notes that then gently dive into a watery floral mid-stream, livened by herbaceous juniper and lavender, banked by musk and dappled wood sinuous currents.

Hierarchy of Needs Water features a no-alcohol formulation.

Brand founder Ruth Sutcliffe was inspired by her own midlife journey, which reconnected her to scent’s natural powers to give, inspire, heal and nurture humans with.

Hierarchy of Needs Water is available at TheScentGuruGroup.com and select boutique retailers.

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