Ethique has launched The Ethique Foundation, a registered charitable trust focused on pursuing a healthier planet and a fairer world through innovation and regeneration.
Through the foundation, the beauty company plans to donate at least $10 million by 2026 to a select handful of charitable organizations delivering proactive, long-term solutions for a better planet.
The brand’s lead charities for 2022 will be Mission Blue and the Eden Reforestation Project.
Ethique will also be implementing its own initiatives through the foundation, including a year-long fellowship program that will support, fund and mentor women around the world with innovative, scalable solutions tackling conservation of the planet.