The Beauty Health Company has announced the appointments of Ben Baum as chief experience officer, effective immediately, and Stephan Becker as president of EMEA, effective October 1, 2021.
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Baum has more than two decades of experience as a senior operating executive in apparel, retail and technology.
In his new role, Baum will oversee the company’s digital transformation across brands and product innovation.
Throughout his career, he has served in a variety of merchandising and corporate strategy roles for well-established brands, including Torrid, Target, Google, bebe, Tailored Brands, parent of Men's Wearhouse, as well as Jos. A. Bank.
Becker has more than 20 years of experience expanding brands throughout the beauty, lifestyle and health care categories. As president of EMEA, he will be responsible for growing Beauty Health’s footprint throughout the EMEA markets.
Becker most recently worked at Kao Group, and has also led in senior roles at leading beauty and consumer companies, such as Coty.
Becker said, "Consumer behavior towards health and wellness has significantly accelerated, and Beauty Health has a tremendous opportunity internationally. The brand strength we have seen from select marketing initiatives, including the recent pop-up location in London, is compelling. I am excited to be joining the team this October to help expand the company’s brand presence, awareness and sales in the EMEA region, as we further accelerate the global presence of Beauty Health."
Baum said: "I am honored to have joined a company building a connected community in this rapidly evolving beauty health category the company has created. The company’s unique business model and compelling product offering create a highly engaged community within the Beauty Health ecosystem. I look forward to engaging and accelerating initiatives to further strengthen its connected communities in new and innovative ways."
Clint Carnell, CEO of BeautyHealth, said: "As we enter a new phase of growth, we’re thrilled to welcome Ben to our team. His technology-focused and consumer-centric background will greatly enhance our connection with our consumer and our business. Under his leadership, we look forward to building upon our vision of deeply engaging with our consumers to establish a connected Beauty Health community that benefits everyone—our providers, estheticians, the customer and our company.”
Carnell continued: "We’re passionate about bringing Beauty Health and HydraFacial to new global markets, strengthening our position in existing markets and filling the demand for our services around the world. As we expand our direct market through organic growth and distributor acquisitions, we’re pleased Stephan will soon become part of our BeautyHealth family, and we’re excited to work together as we build our global infrastructure in order to reach our worldwide expansion goals in the EMEA region.”
