Texen and Dior Team Up For New Packaging Design

Jun 1st, 2017

Audrey Latimer

Texen/Ceica/Cmsi Inc

In efforts to reach younger consumers, Dior has enlisted the help of Texen to create new packaging design for HydraLife Dior.

The Details

The packaging includes a matte white oblong cap with a soft touch finish
It is made of mass-dyed ABS and lacquered with a satin varnish
The relief logo is engraved directly in the mold
The capsule incorporates a PP insert and a screw closure that adjusts to the neck of the jar
Inside the lid, a Triseal seal is used to keep the pack airtight
The cap features a gadroon flush to the glass jar

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The lid is connected to the base and releases the front panel of the box, revealing the product, also highlighted by the decorated interior setup, including a removable wedge.

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The Inner Cups offer filling capacities of 30 ml and 50 ml, and can be combined respectively with Maria Jar 50 ml and 75 ml.

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Charlotte Oueini-Gentet, business development manager in Los Angeles for the Texen Beauty Partners' LA office, says, “The United States has always been viewed as innovative and always on the move…it’s confirmed! The momentum for new brands and product launches is extremely strong in Los Angeles. Being as close as possible to this market is essential to understand stakes and trends and gain in responsiveness! '

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