Lula, a new CBD-based beauty brand from celebrity and editorial makeup artist Sarah Uslan, is the first incubated brand from SuperOrdinary. CEO Julian Reis, who will be speaking at Beauty Accelerate Virtual about the next wave of upstart brands, previously tipped the launch of brands from within the organization.
"It’s our promise to minimize our environmental impact, and our aspiration to leave the planet better than we found it," says Uslan. "Lula formulas are cruelty-free and Leaping Bunny certified."
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The brand's range includes the Hand & Body Lotion, which retails for $55 and comprises broad-spectrum CBD extract, squalane, shea butter and lavender oil. The formulation is designed to deliver calming moisture with the ritualized benefits of essential oils.
Ingredient list: Aqua (Water),Caprylic/Capric Triglyceride, Squalane, Propylheptyl Caprylate, Dimethicone, Glycerin, Butyrospermum Parkii (Shea) Butter, Glyceryl Stearate, PEG-100 Stearate, Lauroyl Lysine, Potassium Cetyl Phosphate, Pentylene Glycol, Cetyl Alcohol, Lavandula Angustifolia (Lavender) Oil, Cannabis Sativa (Hemp) Seed Oil, Cannabis Sativa Flower/Leaf/Stem Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Citrus Aurantium Amara (Bitter Orange) Flower Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Limon (Lemon) Peel Oil, Disodium EDTA, Sodium Hydroxide, Jasminum Grandiflorum (Jasmine) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil, Caprylyl Glycol, Chlorphenesin, Citric Acid, Phenoxyethanol
The Beyond Balm, which retails for $75, nourishes, calms and soothes the skin. The formulation comprises a scent featuring jasmine, bergamot and lavender, as well as functional materials such as broad-spectrum CBD extract, olive oil, shea butter and jojoba oil.
Ingredient list: Olea Europaea (Olive) Fruit Oil, Cera Alba (Beeswax), Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Polyhydroxystearic Acid, Dipotassium Glycyrrhizate, Lavandula Angustifolia (Lavender) Oil, Tocopherol, Cannabis Sativa (Hemp) Seed Oil, Cannabis Sativa Flower/Leaf/Stem Extract, Citrus Aurantium Amara (Bitter Orange) Flower Oil, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Jasminum Grandiflorum (Jasmine) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil
Finally, the Potion Serum, which retails for $125, hydrates and nourishes the skin. The formulation is designed for use with the Beyond Balm to boost the antioxidant effects. The serum comprises broad-spectrum CBD extract, grapeseed oil, evening primrose oil and sea buckthorn oil.
Ingredients: Vitis Vinifera (Grape) Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides, Lavandula Angustifolia (Lavender) Oil, Corylus Avellana (Hazelnut) Seed Oil, Persea Gratissima (Avocado) Oil, Oenothera Biennis (Evening Primrose) Oil, Hippophae Rhamnoides (Sea Buckthorn) Seed Oil, Curcuma Longa (Turmeric) Root Oil, Cannabis Sativa (Hemp) Seed Oil, Cannabis Sativa Flower/Leaf/Stem Extract, Rosa Canina Seed Oil, Citrus Aurantium Amara (Bitter Orange) Flower Oil, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Jasminum Grandiflorum (Jasmine) Flower Extract, Aqua (Water)
The brand's packaging comprises recyclable glass, plastic and FSC-certified paper. THe brand also participates in TerraCycle’s Zero Waste Platform to facilitate the return of empty jars and bottles.
The brand retails exclusively at www.wearelula.com in the United States, but dies not ship to those states that do not allow shipments of CBD products.
