Spate’s latest trends report indicates growing U.S. consumer interest in entry-level Botox, sunscreen mist and oud perfume, with baby Botox specifically growing 233% in searches since last year.
Related: Spate: U.S. Trends for Inner Eyeliner, Tattoo Cream and Heatless Curls
According to Spate, there are 7.5k searches on average every month for baby Botox in the United States. This is low compared to other face service searches but indicates an increase of 233% since last year.
No competition or market leaders were attached to the searches. Lip fillers and eye fillers also increased in search volume over the last year, 15% and 24% respectively. Spate predicts that these trends will continue to rise over the next year.
Oud perfume receives 11.3k searches on average every month in the United States. This is low compared to other perfume searches but grew 48% since last year. There is medium competition with 20 market leaders led by brands like Tom Ford, Gucci, and Kilian.
According to Spate, oud perfume tends to be more expensive due to the rarity and high demand for the oil, which is sourced from the wood of a wild tropical tree called the agar.
Fragrances like eau de toilette sprays are more affordable and can be used as everyday items. The increased interest in oud perfumes could indicate a shift in consumer preference toward quality over quantity for the fragrance industry.
Sunscreen Mist searches increased 80.9% since last year, with an average of 2.9k searches every month in the United States. Face, spray, antioxidant, mineral, review, best and vitamin C were common related searches. SPF setting spray increased 52% over the last year.
There are no current market leaders, but Neutrogena, Hampton Sun, Supergoop! and others are coming up in searches for Sunscreen Mist, according to Spate.
