Skylar has announced the elevation of its clean beauty brand, offering new eau de parfums, custom sustainable packaging, substantial retail expansion and more. The California-inspired, female-founded company has also unveiled a stricter ingredient policy with 100% transparency.
Related: Fragrance With Benefits Launches Two Scents
Skylar products are created free of toxic chemicals and made with sustainable ingredients, as well as 100% vegan, cruelty-free and hypoallergenic. With the new formula developments, the brand has now excluded even more ingredients that could potentially trigger allergies and underwent rigorous testing to ensure all products are safe for sensitive skin.
Skylar also increased its fragrance concentrations to 17%-20% to now offer eau de parfums for a longer-lasting scent.
The brand aesthetic has also transformed, with custom elevated packaging and a new elliptical logo inspired by clouds floating in the sky, cloud-shaped, hand-blown glass bottles, and a 100% recyclable bottle, cap and carton.
The full restage, along with two new scents, Pink Canyon and Fall Cashmere, will launch on the brand’s official website on August 26, 2021, and move into Sephora, Nordstrom, Macy's, Hudson's Bay, Anthropologie, Goop and Revolve throughout the end of the year.
Cat Chen, founder & CEO of Skylar, said, "I started Skylar when I became a mom and learned that my newborn daughter was allergic to my everyday fragrance. Everyone told me it wasn't possible to create clean fragrances that smell amazing, but I was determined to find a way. It will always be a dream of mine to continue to push and redefine clean fragrances."
Bernard Zion, chief marketing officer and general manager of Skylar, said, "Skylar is entering a new era as a completely reimagined fragrance experience. The trajectory of the brand continues to evolve as we implement these exciting changes and move into additional like-minded retailers through the end of 2021, as well as introduce new products in the home and body categories in the near future. We look forward to enhancing the consumer journey and garnering loyal Skylar enthusiasts throughout this growth."
Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.
