Shin Etsu Silicones Of America
Shin-Etsu Silicones of America is innovating sensory solutions for the personal care and cosmetic industry.
Shin-Etsu Silicones have been widely used to improve the quality and effectiveness of products ranging from foundation and make-up products to skin care, hair care and sunscreens. Our products can impart a smooth, light & silky feel, and a long-lasting, radiant shine. In addition, they can be utilized to minimize the appearance of lines and wrinkles with a soft-focus/line-blurring effect. Since it first commercialized silicone in 1953; Shin-Etsu Silicones has been manufacturing silicone products for over 65 years and is a leading global supplier.
Our formulation chemists and application specialists are experts in the field, combining decades of experience to engineer solutions for our customers.
Key Personnel
Kazuhiro Kitani, President / CEO
Janine Cherette, Cosmetic Application Lab Manager
An-Li Kuo, Marketing Manager
Marie Capozzi, Regional Manager
Ginny Powell, Regional Manager
Mike Gerlock, Regional Manager
Major Markets
- Color Cosmetics – lipstick, make-up and mascara
- Skin Care – anti-aging, wrinkle-treatment, sun care
- Hair Care – 2-in-1 shampoo, conditioners, shine, color retention
- Household Products – fabric care, cleaners & polishes
Major Products
- KSG elastomer product line:
- Non-emulsifying: KSG-15, 16, 18A, 1610, 19, 016F & KSG40 series
- Emulsifying: KSG210, 710, 300, 300Z, 800 & 800Z series, X-22-6695B
- USG Sensory Modifier and Thickening Elastomer product line: USG102, 103, 105,106, 107A, 110, 1010
- KF Emulsifier products:
- W/O: KF6017, 6028, 6038, 6104, 6105
- O/W: KF6011, 6043
- KP Silicone Acrylate film formers: KP545, 545L, KP549, 550, KP543, X-22-8299
- KSP Hybrid Powders: KSP100, 101, 102 ,105, 300, 411, 441
- USPD Inorganic Powder Dispersions:
- TiO2 dispersions: USPD-2, USPD-3
- ZnO dispersions: USPD-Zn2, X-25-9135
- KP Silicone Wax: KP-561P
- MQ Trimethylsiloxysilicate film formers: KF-7312J, 7312K, 7312L, 7312T
- Amino Gum: KF-8020
- KTP Pigments: KTP-09W, 09R, 09B, 09Y
- High Natural Origin Index (NOI) products:
- USG-1011, USG-1012, X-22-8365, X-25-7055
- Organic compatible emollients: KF-4418, 4422
Cosmetic Application Lab, Paramus, NJ
As a partner with our customers, we strive to engineer new materials which meet the growing demands of the cosmetic industry. In addition to innovative materials, we support formulators with a variety of prototypes, starting formulations, and formulating expertise to help guide and problem solve along the development cycle.
New Products
- Functional Materials with High Natural Origin Index
- Emulsifying Elastomer Gels
- Elastomer Gels
- Film Formers
- Jojoba oil (and) Lauryl Dimethicone/Polyglycerin-3 Crosspolymer
- Siliconized Polynorbornene Film Former
- Siliconized Pullulan Film Former
- PEG-Free Emulsifiers
- INCI Name Polysilicone-11 Elastomer Gels
- Organic compatible emollients
- Cosmetics/Personal Care Ingredient Supplier
- Flavor Raw Material Supplier
- Fragrance Raw Material Supplier
- Cosmetic Ingredients(Actives, Color Cosmetics, Conditioning, Formulating aids, Hair Care, Rheology-thickener, Sensory, Skin/Body, Specialized, Sun Care)
- Cosmetic & Personal Care Formulas(Anti-aging/Face, Color Cosmetics, Skin Care)
