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Section: Brands & Products > News

Holiday 2021 promises to be challenging, even as shoppers plan to spend more, compared to 2020.

6 Pandemic-era Holiday Beauty Marketing Realities

The entirety of Q4 2021 is being treated as a holiday shopping season due to supply chain challenges.

Don Henig is the founder of AccrueMe, LLC.

[interview] AccrueMe’s Amazon Brand Investment Strategy

AccrueMe, LLC is an investment company with a focus on Amazon and the needs of Amazon merchants

New beauty brands are popping up at a rapid rate.

How Startup Brands Can Make Their Mark

Maintaining a business in an ever-shifting marketplace while satisfying rapidly changing consumer habits has become more challenging than ever.

Yadin Shemmer, CEO at Intrinsic, scouts Amazon and Shopify for brands of the future to invest in.

[interview] Seeking Amazon & Shopify Brands That Solve Problems

Yadin Shemmer, CEO at Intrinsic, scouts Amazon and Shopify for brands of the future to invest in.

School House's diverse projects have included collaborations with La Mer and Dr. Dennis Gross.

School House's Chris Skinner on Winning Brand Strategies

“The pendulum swings,” says Skinner. “Sometimes it will be close to you and sometimes far from you.”

The ability to observe the consumer apply the product in real time provides invaluable product insights.

How Beauty Brands Can Expand Product Testing

It's important for beauty brands to understand consumers' evolving product preferences.

Karan Gupta and Armaan Mehta, co-founders of Odore.

The Digital Tools Advancing Indie Brands

Smart investment in social media strategies and innovative marketing is helping emerging beauty brands to find their own footholds.

Sharon Amezuca, co-founder of 1920g.

[interview] Crafting a Cohesive Team For Your Wellness Brand

Sharon Amezcua, co-founder of 1920g, advises companies to go after investors who share your passion and can help grow your business and generate more revenue.

There are many moving parts to successfully structuring content for a winning blend that makes sense to all audiences.

Delivering a Multi-Brand Beauty Content Strategy

There are multiple moving parts to successfully structuring your content that suits all audiences.

Tik Tok’s popularity among beauty brands is not coincidental.

4 Tik Tok Marketing Tips for Cosmetic Brands

Although only four years old, the video platform is transforming the way consumers view beauty.

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Heather Smith Thorne, TPG Growth: Matching Personalities With Brands

"[I]nvestors should pay as much attention to unit economics as you do to the brand."

Grace Mollard is a principal at Bain Capital Private Equity.

[interview] Grace Mollard of Bain Capital: Emphasizing Brand Clarity

"In my opinion, great functional brands—brands that are known for distinctively higher performance than their peers—have long been the most exciting brands to invest in across consumer categories."

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[interview] Rich Gersten/True Beauty Ventures: Beauty-Wellness Convergence

"We are spotting many taboo subjects that are now front and center in the conversation, including sexual wellness and cannabis."

BLK + GRN has created a space for Black women entrepreneurs who create all-natural products to connect with consumers.

BLK + GRN’s 4 Steps To Make Brands More Marketable

For BLK + GRN, finding the perfect brand to collaborate with is essential

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Beauty’s Post-Pandemic PR Playbook

From changing consumer preferences to shifts in distribution channels, beauty brands have had to rethink how to reach their audience, and specifically, how to reach new consumers.

Post-pandemic, Brand Advocacy is Everything

Data-driven strategies will help beauty companies focus on the right advocates to represent their brand and spread awareness of their products.

Indie brands are reportedly leaning toward sustainable practices and products.

4 Indie Brand 2021 Trends

Companies that work directly with indie brands have noticed several trends emerging in 2021.

We’re not going to revert back to pre-pandemic habits—certain behaviors are here to stay.

Post-COVID Beauty

The pandemic has shifted how consumers approach beauty care and how they purchase their go-to products.

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