Fragrance diffusion systems innovator Scentys opened its first foreign subsidiary in March 2022, in New York, United States. The establishment of Scentys Inc. in the U.S. is designed to allow the company to have closer relationships with clients while strengthening partnerships with multinational perfume companies for olfactory experiences in-store.
Loic Remoussenard, managing director of Scentys Inc., in charge of sales development in the United States market, "Our technology perfectly aligns with the evolving market demands as it offers the safest way of fragrance diffusion without dilution of scent in either a solvent or other medium, and most importantly, without any liquids, smoke, or burning involved. Furthermore, our latest product development of bio-sourced fragrance capsules, which are both vegan and recyclable, will be in synergy with emerging trends."