Provence Beauty Brings French Skin Care to Ulta

The launch of Provence Beauty comes amid increased pressure on 'clean' brands to clarify efficacy and natural claims, as well as a rise in clinical beauty.
The launch of Provence Beauty comes amid increased pressure on "clean" brands to clarify efficacy and natural claims, as well as a rise in clinical beauty.

LA-based Provence Beauty is a new French-inspired skin care range pairing natural ingredients and clinical efficacy, launching exclusively at Ulta Beauty.

The launch comes amid increased pressure on "clean" brands to clarify efficacy and natural claims, as well as a rise in clinical beauty.

All products are vegan and meet the retailer's clean criteria and retail for $25 or less.

Flagship ingredients include anti-aging immortal flower, antioxidant-rich white mulberry, hydrating plum, collagen-promoting pine bark and moisturizing apricot.

SKUs include:

  • Glow Up Luminescent Facial Serum
  • Alpha-Bet Elixir
  • Immortal Nightmilk Youth Restore Facial Serum
  • No Baggage Adaptogen Eye Cream
  • Deep Bleu Cloud Night Moisturizer
  • Masked Out French Green Clay Mask
  • Daydream Cream Adaptogen Moisturizer
  • Sugar Plum Exfoliating Facial Toner
  • Immortal Bloom Cleansing Balm
  • Clearly Pink Clarifying Daily Cleanser


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