Proven, which launched in Sephora online in January, has expanded its skin care personalization technology and products to 10 Sephora brick-and-mortar locations in the United States.
NewH2 Ventures has led a $12.2 million series A funding round for Proven, per a WWD report. The brand had previously raised $9 million for its eponymous skin care brand and personalized fragrance brand, Noteworthy.
For the brick-and-mortar expansion, Proven has designed a skin care personalization experience featuring interactive video displays where customers scan a QR code to take Proven's 3-minute Skin Genome Quiz.
Proven's algorithm uses the responses to select the ideal ingredients for each individual and formulate personalized skin care that is shipped directly to shoppers' homes.
