[podcast short] The Business of Beautiful: Thorn & Bloom's Jennifer Botto

Aug 28th, 2017

Jeb Gleason-Allured

Thorn & Bloom focuses on fragrance as an agricultural product.

Thorn & Bloom focuses on fragrance as an agricultural product.

Warning: This episode was recorded on a busy trade show floor, so apologies in advance for the imperfect audio.

Niche fragrance has been one of the leading growth areas for the struggling fragrance sector, leading to a number of niche fragrance acquisitions by top multinational beauty companies, including LVMH's purchase of a majority stake in Maison Francis Kurkdjian. The recent Indie Beauty Expo featured several fragrance brands with a focus on natural ingredients, craft and an elemental approach to perfumery.

Jennifer Botto, founder and perfumer for Thorn & Bloom botanical perfume, joins the latest micro episode of The Business of Beautiful to discuss the brand, and reconnecting with fragrance as an agricultural product.

'Historically, water-based fragrances have not been long-lasting nor did they provide a great user experience as they were tacky upon application,' says Greg Black, CEO of Clean Beauty Collective. 'The formulation for Clean Reserve H2Eeu is unique and made with Clean Reserve H2Eau Hydro-Tec, a proprietary formulation that blends water and oil seamlessly and lasts just as long as alcohol-based perfumes, absorbing quickly and cleanly into the skin. '

Clean Reserve's H2Eau Water-based Fragrances Tap Sensitive Skin Market

"Historically, water-based fragrances have not been long-lasting nor did they provide a great user experience as they were tacky upon application," says Greg Black, CEO of Clean Beauty Collective.

Staying Ahead of the Trends: TaikiUSA Bridges Science & Beauty

Staying Ahead of the Trends: TaikiUSA Bridges Science & Beauty

TaikiUSA offers access to a vast assortment of validated base formulas, turnkey solutions, and beauty tools so you can go to market quickly- with custom, science-backed products- including masks, patches, beauty tools and waterless solutions.

The scent is said to convey pure and positive feelings through innovative ingredients such as DSM-Firmenich’s Peach Fuzz Smell-The-Taste, captive Osmantol and Ambrette Firabs, each note within the fragrance is designed to deliver emotion and texture to the composition.

dsm-firmenich Creates Fragrance Inspired by Pantone’s 2024 Color of the Year

dsm-Firmenich’s Peach Fuzz Eau de Parfum was crafted by perfumers Alexandra Monet and Steve Guo.

Customers can refill 30 ml bottles and larger and be rewarded with 29% in savings.

Report: The Perfume Shop & L’Oréal Launch Perfume Refill Station in UK

Customers can restock on scents from brands including YSL, Prada, Lancôme, Armani and Mugler.

The purchase removes a competitor of Arcade Beauty's ScentStrip offerings, which allow brands to present fragrances in magazines, catalog inserts, direct mail and at retail.

Arcade Beauty's Acquisition of Orlandi's TruEssence Consolidates Scent Strip Supply

"We see this as a win-win for Orlandi, our customers and the beauty industry as a whole," said Sven Dobler, CEO of Orlandi.

Roger von der Weid, CEO of Lalique Group, said, “We are delighted to be the exclusive perfume partner of Mikimoto, and we are very much looking forward to presenting unique fragrances that embody Mikimoto’s unique DNA. Mikimoto and Lalique Group share a sense of excellence and craftsmanship making this partnership an ideal opportunity to further strengthen our perfume portfolio.”

Lalique Group Secures License for Mikimoto Fragrances

The license expands Lalique's perfumery portfolio, which also includes Lalique Parfums, Brioni Fragrances, Jaguar Fragrances, Bentley Fragrances, Parfums Grès, Parfums Samouraï and the soon to be launched scents for Superdry.

Kendra Scott Debuts Fragrance Collection

The lineup features three scents: Ruby Musk, Amber Aura and Jade Blossom.

The technology reportedly 'reveals the exact smell of an ingredient while preserving its integrity,' according to an official announcement. The process can therefore add new dimensions to the perfumer's palette with natural, pure scent extracts.

L’Oréal x Cosmo International Collaborate on Air-extracted Botanicals for Fine Fragrance

To kick off the collaboration, the companies will reveal a new tuberose floral extract for a fine fragrance to be launched in 2024.

'Fragrance has always been rooted in powerful storytelling and sensory experiences,' said Jasmina Aganovic, CEO of Arcaea. 'We are excited to show how biology can create new stories and product experiences. Science is about more than clinical studies, it also represents new creative tools. Each of these fragrances will transport you to another time and place which would not be possible without the groundbreaking science.'

Arcaea's Future Society Fragrance Collection Taps DNA Sequencing to Decode Extinct Flowers

Jasmina Aganovic, CEO of Arcaea, said, "We are excited to show how biology can create new stories and product experiences. Science is about more than clinical studies, it also represents new creative tools."

All scents were formulated by fragrance house Robertet. The collaboration reportedly prioritized 'consciously harvested materials, locally sourced ingredients through partnerships with co-op programs that support small communities and environmentally efficient production methods.'

Harry Styles' Pleasing Fragrances are (Almost) Here

Bright, Hot features notes of plum, tobacco leaves, orris butter, a marine accord, cedarwood, tonka bean absolute, vanilla absolute sourced from Madagascar and amber.

The Scent Guru Group Debuts Hierarchy of Needs Fragrances

The first available fragrance, Hierarchy of Needs Water, symbolizes free emotional expression via a fragrance that depicts free-flowing, crystal clear waters.