Perfect Corp., creator of YouCam, has announced its collaboration with Snap Inc. to integrate augmented reality (AR) beauty try-on experiences into the Snapchat platform.
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The partnership enables brands to bring digital and AR experiences that its already created with Perfect Corp. into Snapchat and turn those experiences into Snapchat Lenses which will live on its Brand Profiles.
Snapchat users can then discover, experiment with, and shop for beauty products from Perfect Corp. beauty brands.
On Snapchat, campaigns that include shoppable AR Lenses see a 2.4x higher action intent lift compared to the Q3 average. Snapchat also offers in-depth analytics and audience insights to help brands understand which products its audience is most interested in.
Perfect Corp. founder and CEO, Alice Chang, said, “We are delighted to partner with Snap Inc. to expand the impact and accessibility of beauty tech investments for our brand partners. As consumers continue to gravitate towards virtual beauty experiences for safe beauty shopping, this unique partnership with Snapchat allows beauty brands to leverage AR and AI to engage with Snapchatters. The virtual try-on experience is readily available for beauty brands and instantly scalable for greater impact and benefit to the complete beauty universe.”
Carolina Arguelles Navas, head of product marketing for augmented reality at Snap Inc., said, “Our partnership with Perfect Corp makes it incredibly easy and intuitive for over 200 beauty brands to create a virtual storefront on Snapchat. Together, we’re helping brands reach the next generation of beauty consumers with technology that reinvents the beauty buying experience.”
