Pavise, a science-forward brand focused on UV-induced skin aging and supporting aesthetics treatments, is launching March 23, 2023.
The brand's flagship Dynamic Age Defense SPF ($128; PA++++) is a 100% zinc oxide-based mineral sunscreen, treatment and moisturizer.
Market context: Sun Care's 2023 Glow Up
The formulation, compatible on all skin tones, is built around the brand's DiamondCore Shield Technology, which is said to offer "longer wavelength protection from UVA, UVB and high energy visible light while dramatically reducing the appearance of hyperpigmentation," while also addressing UVA-impacted skin elasticity, the appearance of fine lines and wrinkles, and facial volume.
The sunscreen can complement treatments like lasers and peels and reportedly "makes cosmetic procedural results last longer."
Key ingredients include argan kernel seed oil to support the skin barrier, squalane for moisturization and basabolol for calm skin.
The brand's Lip Defense SPF tinted lip oil ($58) is designed to moisturize and defend the lips from UV damage, while preventing lip thinning and filler migration. It also imparts color derived from mineral actives (without dyes, lakes or titanium dioxide) that provide a high-gloss shine.
The lip oil includes the DiamondCore Shield Technology, high and low molecular weight hyaluronic acid for moisture and lip plumping, iron ixodes for light protection and color, and bisabolol to address redness and address inflammation.
The brand's Gentle Amino Powerwash foam cleanser ($54) gently remove impurities from the skin's surface with glycolic acid, niacinamide for soothing redness and squalane for moisturization and skin barrier support.
The company also offers an iPhone-compatible UV Camera that works with the Pavise app to "reveal existing sun damage below the skin’s surface to aid in the early detection and diagnostics of future dark spots, sun spots, age spots, hyperpigmentation and melasma."
It can also reportedly assist consumers in optimizing the application and reapplication of product for greater efficacy.
