Thought leaders from e.l.f. Beauty, Skin Proud and CVS chime in on the key drivers for brands and retail, as well as the consumer undercurrents propelling growth.
Mass retailers have taken beauty market share from department stores and other channels by offering convenience and accessibility, while incorporating a mix of relevant and revamped legacy brands and on-trend indies.
"Mass Beauty on the Rise," a free one-hour virtual event now available on-demand, features e.l.f. Beauty and Skin Proud, two brands shaking up the mass channel, as well as retailer CVS, providing a 360-degree view of the opportunities and strategies driving growth.
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Featured experts include:
- Gayitri Budhraja, chief brand officer, e.l.f. Beauty
- Charlotte Knight, founder, Skin Proud
- Andrea Harrison, vice president, merchandising, beauty and personal care, CVS Pharmacy
This session is a can't-miss for brand leaders, marketers, product developers and allied teams. Topics Include:
- The state of mass beauty retail
- Retailer POV: where the mass channel is going next
- Brand POV: successful mass beauty brand leaders discuss the strategies and market trends driving their growth
