Mad Hippie has relaunched with new colorful packaging and two new products, the Vitamin C Toning Mist and Serum A Serum. The relaunched range is available on MadHippie.com now and will be coming to Ulta Beauty and Whole Foods in the coming months.
Existing product formulations have retained their original formulations, per the brand.
The Vitamin C Toning Mist ($19.99) comprises vitamin C, hydrating tremella mushroom, sodium PCA and polyglutamic acid, while the Serum A Serum ($33.99) features a trio of bioactive retinoids and bakuchiol, hyaluronic acid, polyglutamic acid and other hydrating actives.
On the packaging front, Mad Hippie has historically leveraged "recyclable glass bottles and jars, biodegradable bamboo lids and spoons, boxes printed with soy inks on FSC certified paper, and ... sugarcane bioresin tubes" for its products.
It has also participated in TerraCycle's recycling program.
"We're incredibly excited to introduce a more evolved and elevated Mad Hippie," said Mad Hippie co-founder, Dana Stewart. "Our products are designed to solve problems, not chase trends, allowing our customers to address their skin concerns with exactly what they need: active-rich formulas and better ingredients."
"Our top priority will always be to ensure that we provide our customers with products that simplify their skin care routines and provide them with solutions to a multitude of concerns," said Mad Hippie co-founder Sam Stewart. "Additionally, we will continue to strive to ethically source our ingredients, aligning with our goals to limit our carbon footprint and overall impact on the planet to ensure that while the brand evolves and grows, the staples that are the foundation of our brand are not lost."
