Ho.Bag Corporate Acquires SR Packaging Consultants

Oct 3rd, 2023

Ho.Bag Corporate Srl

Ho.Bag Corporate first announced it had plans to acquire SR Packaging Consultants in March 2023.

Ho.Bag Corporate first announced it had plans to acquire SR Packaging Consultants in March 2023.

Hobagsrl.com

Ho.Bag Corporate has acquired SR Packaging Consultants, as the company looks to expand in the Italian and European markets.

Ho.Bag Corporate first announced it had plans to acquire SR Packaging Consultants in March 2023.

Ho.Bag Corporate Srl’s CEO Andea Spina, said, "Packaging plays an essential role in the marketing mix for brands today and the cosmetic industry is experiencing substantial growth. With the acquisition of SR Packaging Consultants, we’re aiming to bolster our presence in the Italian and European markets, while complementing our production plant with its facilities in order to expand our range of products and provide our customers with superior items and prompt, comprehensive service."

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Charlotte Oueini-Gentet, business development manager in Los Angeles for the Texen Beauty Partners' LA office, says, “The United States has always been viewed as innovative and always on the move…it’s confirmed! The momentum for new brands and product launches is extremely strong in Los Angeles. Being as close as possible to this market is essential to understand stakes and trends and gain in responsiveness! '

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'This is a highly strategic acquisition for Berlin Packaging that expands our presence in Asia-Pacific and adds to our growing global beauty and cosmetic capabilities,' said Bill Hayes, Berlin Packaging's global CEO and president. 'This acquisition also offers our customers even greater access to premium skin care packaging made in South Korea, the industry leader for skin care products.'

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Bill Hayes, Berlin Packaging's global CEO and president, said, "This acquisition also offers our customers even greater access to premium skin care packaging made in South Korea, the industry leader for skin care products."

The purchase removes a competitor of Arcade Beauty's ScentStrip offerings, which allow brands to present fragrances in magazines, catalog inserts, direct mail and at retail.

Arcade Beauty's Acquisition of Orlandi's TruEssence Consolidates Scent Strip Supply

"We see this as a win-win for Orlandi, our customers and the beauty industry as a whole," said Sven Dobler, CEO of Orlandi.

Jake Sutherland will work from the company’s Andover, New Jersey production headquarters and will work to advance best practices innovation at the company to 'enhance the company’s overall competitive edge' by boosting organizational efficiencies and developing new capabilities.

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Sutherland was previously an applied critical thinking associate at the Federal Reserve Bank of New York and has held financial planning and analyst positions.

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Payne has three decades of experience, most recently with InterFlex Group flexible packaging, as well as Oracle Packaging, Printpak and Sonoco.

The lip liner, designed to address the Asia Pacific market's transition away from single-use beauty products, features exchangeable cartridges comprising a peptide- and jojoba-oil-infused formulation that offers plumping, moisturizing, cell-generation-stimulating, defining and lip-filling makeup benefits.

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The applicator features a drop-shaped tip that mimics the shape of the lips for easier application of product.

Fluent works with hotel chains and independent hotel groups, offering a portfolio of brands across the luxury, salon, sustainable and niche categories. The company's hospitality amenity programs are designed to help brands reach consumers through sampling, experience and adoption with no upfront investment.

Marietta by Voyant Beauty Rebrands as Fluent

“This is not simply a name change to Fluent," said Richard McEvoy, CEO of Voyant Beauty. "This change embodies our company’s unified vision by aligning our values, goals, and mission under a cohesive brand."

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