Hair Launch Roundup: oVertone and Alterna

oVertone's Mixology Collection features four semi-permanent custom hair kits inspired by Denver bartenders. Alterna added to its Caviar Replenishing Moisture Line with Intensive Ceramide Shots.
oVertone's Mixology Collection features four semi-permanent custom hair kits inspired by Denver bartenders. Alterna added to its Caviar Replenishing Moisture Line with Intensive Ceramide Shots.

Some of the latest launches in hair care include the Mixology Collection from oVertone, featuring four semi-permanent custom hair kits, and the Caviar Moisture Intensive Ceramide from Alterna, intended to boost hair strength.

Related: The Latest in Hair Care: oVertone, Kenra and Mon Shampoing

oVertone

The Mixology Collection is inspired by vibrant cocktails and the artists who created them, including Berry Smash, Brunch Punch, Sunset Spritz and Negroni. Each kit comes with three oVertone coloring conditioners that are intended to be combined to achieve the specific shade.

The collection also showcases Denver bartenders modeling each of the sets, sharing their individual color stories and exploring the connection between personal passions and self-expression.

The Berry Smash Conditioner Kit comes with three 8 oz oVertone Coloring Conditioners: Rose Gold for Brown Hair, Pink for Brown Hair and Purple for Brown Hair. The suggested usage ratio to achieve a bright raspberry shade is two parts Rose Gold for Brown Hair, one part Pink for Brown Hair and one part Purple for Brown Hair. Best results are achieved on platinum to medium brown starting shades.

The Berry Smash Conditioner kit showcases Lauren Paylor, R&D production chef at Silver Lyan and co-founder of Focus on Health, a company advocating for the health and wellness of the food and beverage sector.

The Brunch Punch Conditioner Kit features oVertone’s Vibrant Magenta, Rose Gold and Pastel Silver 8 oz coloring conditioners. The suggested usage ratio to achieve a soft pink tone is one part Vibrant Magenta, two parts Rose Gold and one part Pastel Silver. Best results are achieved on platinum to medium blonde starting shades.

The Brunch Punch Conditioner Kit showcases Alex Jump, head bartender at Death & Co. and co-founder of Focus on Health.

The Sunset Spritz Conditioner Kit features oVertone’s Ginger, Vibrant Orange and Neon Yellow 8 oz coloring conditioners. The suggested usage ratio to achieve a warm orange-yellow hue is one part Ginger, one part Vibrant Orange and two parts Neon Yellow. Best results are achieved on platinum to medium brown and red starting shades.

The kit showcases Michelle Lynne Glancey, a bartender at four Denver-based bars including Middleman, Goldpoint, Roxy on Broadway and Pony Up Denver.

The Negroni Conditioner Kit features oVertone’s Rose Gold for Brown Hair, Pink for Brown Hair and Ginger 8 oz coloring conditioners. It is suggested to use an even ratio of one part for each coloring conditioner to achieve a warm fiery orange-red tone. Best results are achieved on medium blonde to medium brown starting shades.

The kit showcases Dave Anderson, a bartender at Death & Co and brand ambassador for Singani 63.

Each kit costs $45 and is available at overtone.co/pages/color-story.

Alterna

Alterna has launched the Caviar Moisture Intensive Ceramide Shots, single-dose biodegradable serum capsules intended to hydrate and promote hair health.

The product is the latest addition to Alterna’s Caviar Replenishing Moisture Line. The capsules can be used on damp or dry hair or combined with the Caviar Moisture Conditioner and Masque to enhance treatment. It is specifically designed to be a sustainable and portable format for on-the-go treatment.

Caviar Moisture Intensive Ceramide Shots is infused with Caviar extract and packaged in plant-based biodegradable capsules. It infuses hair with hydrolyzed silk and nutrients including Ceramide NP that are intended to reduce frizz and breakage while increasing strength and shine.

It is packaged in reusable glass jars and single-use, biodegradable capsules that can be composted or dissolved in boiling water. The dissolved capsules create a nutrient-rich fertilizer that can be used to feed house plants.

Alterna Caviar Moisture Intensive Ceramide Shots retail for $45 for 25 capsules; available at alternahaircare.com/caviar-anti-aging-hair-products

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