Generation #SunTok

Apr 6th, 2022
Based on internet search data, consumers are increasingly understanding that sunscreen isn't just for the summer or the beach.
Based on internet search data, consumers are increasingly understanding that sunscreen isn't just for the summer or the beach.

Featured innovators:

  • Alban Muller
  • Bevel
  • Black Girl Sunscreen
  • Coola
  • Croda
  • DSM
  • Everyday Humans
  • Evonik
  • Fenty
  • Glow Recipe
  • Google
  • Habit
  • Kinship
  • NielsenIQ
  • Solara Suncare
  • Spate
  • Supergoop!
  • Target
  • Tatcha
  • Undefined
  • Unsun Cosmetics

Do consumers finally “get it” when it comes to sun care defense? Per NielsenIQ dataa, mass beauty sun care sales grew 38% in 2021. This reflects recent Google and Spate data that shows SPF searches are spiking all year round, not just in summer. It’s no surprise, then, that Tik Tok’s sunscreen recommendations topic feed has 1.8 billion views as of press time.

Even as consumer interest and education ramps up, on-trend brands are launching products to meet the clean, sustainable and ethical concerns of shoppers, while ingredient firms continue to issue innovations to drive the next wave of product breakthroughs.

At the same time, investors are taking notice. In December 2021, funds managed by Blackstone Growth took an undisclosed majority stake in 15-year-old sun care disrupter Supergoop!.

For the full article, check out Global Cosmetic Industry's April 2022 digital magazine.

Global Cosmetic Industry April 2022
This content appeared in the April 2022 digital edition.

Read More in the Digital Magazine

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