CHI is announcing the release of their new Royal Treatment Professional Styling & Finishing Line.
This 6-piece collection is designed to provide flexibility and the final touches to your client’s hair, covering all your salon styling needs. It includes essential styling and finishing products to express your creativity and style, whether it’s avant-garde or classic and sleek. Each product offers versatility and range across different hair types and textures.
This system can also be retailed as take-home products to ensure hair’s health between services. The products use the same great trio of natural bond builders, moisture and fatty acids to maintain manageability, softness, strength and shine. The Royal Treatment Styling & Finishing Line features a Signature Complex designed to leave hair beautifully healthy. This complex utilizes white truffle, pearl, and aloe vera which contains vitamin B, amino acids and natural proteins. Plus, the entire line is free of sulfates and parabens.
You can see a description of each of the items included in the product line below:
- Royal Treatment Professional Pearl Complex: This versatile, lightweight leave-in treatment replenishes moisture, strengthens and nourishes to help repair and polish split ends and reduce frizz. It provides thermal protection against heat styling to minimize breakage and damage. Adds moisture and shine to hair and skin.
- Royal Treatment Professional Royal Guard Heat Protecting Spray: This lightweight leave-in spray works from the inside out to add a thermal protective barrier to prep and protect hair against heat styling (up to 450°F/232°C). It lightly conditions and strengthens hair to help protect against dryness, damage and breakage. It improves hair elasticity and seals cuticle to reduce frizz for easier and quicker heat styling.
- Royal Treatment Professional Dry Shampoo: Royal Treatment Dry Shampoo lifts away dirt, oil and product buildup to clean hair for a fresh start on styling or in between wash days. Its fast-absorbing powders soak up excess oil and are lightly scented to neutralize odor. It refreshes hair and restores volume for a clean look and feel.
- Royal Treatment Professional Rapid Shine Spray: This lightweight hairspray adds incredible gloss to hair for a reflective, diamond-like shine. The thermal active safeguards hair from heat and offers easy styling control. It lightly conditions to seal damaged cuticles and adds a humidity-resistant and UV color protective barrier for smooth, frizz-free styles that are vibrant, sleek and shiny.
- Royal Treatment Professional White Truffle Foaming Mousse: This lightweight hair mousse for volume and body plumps hair for a fuller, thicker look. It provides easy styling control and a long-lasting, flexible hold without the hair feeling crunchy. It delivers touchable hair that is silky smooth with a natural shine.
- Royal Treatment Professional Ultimate Control Hair Spray: This working hairspray, with medium to firm hold, offers maximum control to secure styles. It provides thermal protection and is humidity resistant for long-lasting hold and dynamic shine.
The product line is available for purchase on CHI's website www.pro.chi.com and at the following retailers: Modern Beauty Supply, Guay Beauté, Armstrong McCall, Sullivan’s and coming soon to Cosmo Prof Beauty.
