Packaging and formulation should work hand in hand to help highlight each other, not detract from one another. If one outweighs the other, it can lead to problems.
Some packaging can overwhelm the senses with color, shape and design leading to impulse buying. Impulsive buying makes consumers shop for something they don’t necessarily need or pick up a product based on looks alone. These factors can lead to a bad ending for the customer and the brand.
Finding a balance between great packaging that doesn’t steal the show but also helps to highlight all the work put into the formulation is no easy task.
Epopack is mastering that balance in PET and 100% PCR PET heavy wall sustainable packaging which helps you provide a high-quality finished product to your consumers. Currently, Epopack is introducing a collection of transparent packaging that focuses on showcasing the formula in color, texture and design. Minimal and simplistic style keeps the spotlight and focus on the formulation and brand ideas.
Cancel out the noise so you can deliver a clearer message.
Epopack will be at Luxepack LA/ Make up in LA February 16 & 17, 2023; booth A01. Make sure to stop by and take a look at their new innovations and collections. Epopack is also offering discovery meetings in EST time zone to chat with you and learn your needs before tailoring their recommendations. Contact Amy to schedule a meeting at [email protected]
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