e.lf. achieved double-certified cruelty-free status from People for the Ethical Treatment of Animals (PETA) and Leaping Bunny across all brands.
e.l.f. Beauty has released its first Impact Report, detailing the brand's environmental, social and governance initiatives and accomplishments for fiscal year 2022.
The report highlighted the following:
- The brand is one of 26 companies where underrepresented demographic groups represent at least one third of the board. Its employee base is more than 75% women, more than 40% diverse and more than 65% millennial and Gen Z.
- e.l.f is said to be the first beauty brand to have a third-party manufacturing facility Fair Trade Certified as of August 2022. A Fair Trade Certified seal on a product signifies that it was made according to rigorous fair trade standards that promote sustainable livelihoods and safe working conditions for factory employees, protection of the environment and transparent supply chains. Every time a consumer buys a Fair Trade Certified product, e.l.f. will make a contribution to the facility workers who made the product for use in improving their communities.
- Fortune named e.l.f. to its annual Best Workplaces in 2021. Its overall employee engagement score was 89% in FY 2022, which is 15 percentage points above the industry benchmark.
- The brand donated nearly $185,000 to various charities through formal partnerships and corporate matching of employee donations.
- e.l.f. eliminated more than one million pounds of excess packaging since the inception of Project Unicorn and set a new goal for 100% of e.l.f. Beauty paper cartons to be Forest-Stewardship Council (FSC)-certified by FY 2025.
- e.lf. achieved double-certified cruelty-free status from People for the Ethical Treatment of Animals (PETA) and Leaping Bunny across all brands.
Tarang Amin, e.l.f. Beauty's chairman and CEO said, "I am pleased to share our inaugural Impact Report, which underscores how e.l.f. Beauty has always been an inherently purpose-driven company. Our Impact Report is more than words that we say; it’s designed to guide our actions and inspire positive actions in others. I am proud of the e.l.f. Beauty team for everything we have already achieved in our ESG journey and look forward to sharing our progress in the months and years ahead.”
