e.l.f. Beauty Announces e.l.f. Skin as Own Brand

Jun 14th, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

e.l.f. has experienced +19% growth in the skin care category in fiscal year 2022, as compared to the skin care category experiencing +8% growth overall.

e.l.f. has experienced +19% growth in the skin care category in fiscal year 2022, as compared to the skin care category experiencing +8% growth overall.

e.l.f. Beauty has announced that e.l.f. Skin will become its own brand within the company.

According to the brand, e.l.f. Skin is the thirteenth most popular skin care brand among teenagers.

e.l.f. has experienced +19% growth in the skin care category in the fiscal year 2022, as compared with the skin care category, experiencing +8% growth overall.

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