Dr. Elsa Jungman has partnered with Profusion, a data science company, to leverage AI to enhance the consumer experience for Dr. Elsa Jungman’s personalized skin care recommendations. Consumers can get detailed scientific information about the bacteria and fungi on their skin and be recommended healthy ingredients to match their skin profile.
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On the consumer profile page, results from a consumer survey are analyzed and displayed alongside Dr. Elsa Jungman's Microbiome Home Test Kit results. Profusion has designed consumer portal pages, including login, registration, survey pages, forgot password page, home page and account page. The project was built on a bespoke technology stack using React and Node.js.
Natalie Cramp, CEO of Profusion, said, “The skin care sector, specifically microbiome testing, is one of the fastest-growing areas of the beauty industry and the pandemic has fast-tracked the overall beauty and healthcare industry’s digital transformation. As shops were closed and testing products were unavailable, brands had to innovate to be able to reach their customers. How do you offer a personalized service when your customers cannot enter your shop to test products? This is where AI comes in. Across healthcare and beyond, AI can help brands gain insight into their customers and tailor products in very specific ways.”
Elsa Jungman, Ph.D., CEO and founder of Dr. Elsa Jungman, said, “The whole team delivered an outstanding product in a very tight timeline. Without the support, perseverance, skill and kindness of the Profusion team, we could not have made it happen. We are so happy we chose Profusion as a partner on this journey and cannot wait to see how we can further develop and scale our offering.”
