Alkane Emollients as Biodegradable, Sensorial Silicone Alternatives in Deodorants

The deodorant market is small but steadily increasing, with an average annual growth estimated at 10.3% between 2022-2027. Within this segment, aerosol deodorants have the largest market share but are becoming increasingly less appreciated by consumers.¹ This is because the idea of high-performing yet natural and sustainable products has grown in the minds of consumers – and the packaging and gas propellant-rich formulas for such products are at odds with these tenets.