Color cosmetic sales have recovered amid more away-from-home activity.
Color cosmetic sales have recovered amid more away-from-home activity.
U.S. prestige makeup sales for 2021 were up 23%, totaling $7.1 billion, per NPD$1, in part powered by nail care. Recovery was seen in the makeup foundation sector amid more away-from-home activity.
On the mass beauty side, U.S. sales of color cosmetics and nail products grew 17%, per NielsenIQ, while sales of false eyelashes and eye cosmetics grew 37% and 21%, respectively.
The foundation, primer and tinted moisturizer sectors grew in the double digits in 2021, as did makeup-setting sprays and removers. Growth was also seen in social media darlings such as cream and stick blushes.
For the full article, check out Global Cosmetic Industry's May 2022 digital magazine.
