Bell Lists 2008 Fragrance Trends

Aug 7th, 2008

Jeff Falk

Bell Flavors & Fragrances has announced its 2008 selections for top ten fragrances, chosen through tracking of the personal care and household markets. Three different processes of selection were used: tracking samples that have been requested over a 12-month period, trend scouting by the company's marketing and R&D departments worldwide, and tracking fragrance trends by external database resources, such as Datamonitor. The compiled list is one the company believes will drive these markets in 2008 and 2009.

Fragrance Profiles
1. White Floral, Tuberose, Gardena
2. Island Tropics
3. Ambery Blends
4. “Eco-Conscious” Green Natural Aroma
5. Cocktails, Ester profiles
6. Grains (Rice, Wheat, Popcorn)
7. Pachouli, Retro, Musk
8. Iris notes (Women)
9. Orange blossom Notes (Men)
10. Vetiver, Woody Notes for Men & Women

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