Bell Flavors & Fragrances, Inc. has announced promotions and new hires within its fragrance division, serving to enhance Bell’s fragrance strategy and implement customer satisfaction solutions.
Related: Bell Flavors & Fragrances' Delphine Perdon Rupnow Inducted into American Society of Perfumers
Renee King joins the marketing team as director of marketing, focused on the Fragrance and Botanicals Divisions. King will create and execute new concepts, business models and channels. She will work to expand marketing reach, enhance product development and drive strategy around the fragrance and botanical divisions. King comes to Bell with over 20 years of experience in the beauty and fragrance world focused on marketing, evaluation, strategy, branding and development with global fragrance houses and CPG companies. She earned her Master’s of Science degree in cosmetics and fragrance marketing, cum laude, from the Fashion Institute of Technology.
Roberto Olivi is the new vice president, Fragrance Sales for Bell Flavors & Fragrances, Inc. In his new leadership role, Olivi is responsible for designing and delivering the commercial strategies that will lead the Fragrance Sales team to achieve Bell’s revenue and market growth targets, aligned with overall Fragrance Division strategy. Olivi has held senior executive and management positions with F&F companies in the United States and globally. He brings expertise in business development, client relationship building as well as strategic planning and execution. Olivi holds an MBA in competitive and organizational strategy and marketing, as well as a BA in economics.
Marvel Fields will take over the role of perfumery director. Fields will assume the leadership responsibilities to further develop and strengthen creative and innovation strategies. She will also provide guidance to the Fragrance Perfumery and Botanical Labs, while continuing her responsibilities as a senior perfumer. Reporting to Fields will be the Perfumery team and the Botanical and Fragrance Lab management. Prior to joining Bell, Fields worked as a perfumer for several F&F companies and was a former president of the American Society of Perfumers, and chairman emeritus.
Rose Casanova Gugliotta assumes the role of director of Fragrance Evaluation and Applications. In this role, Casanova Gugliotta will assume the additional leadership responsibilities of managing both the Fragrance Application Labs and Evaluation. She holds 16 years of experience in the cosmetic industry, and 12 years in fragrance development and olfactive strategy for all types of beauty products. She specializes in building brand identity through fragrance. Prior to Bell, Casanova Gugliotta led a team of fragrance evaluators at a global F&F company for hair care and body care clients. She earned a BS in biochemistry from Hofstra University and an MS in chemistry from Northwestern University.
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