Becca Cosmetics Expands to Middle East

Aug 7th, 2008

Leslie Benson

In an agreement with distributor Al Shaya, Becca Cosmetics announced it will expand distribution to more than 30 retail stores across the Middle East. The healthy complexion-touting brand founded by Australian makeup artist Rebecca Morrice Williams and CEO Steven Schapera in 1996, launched its London flagship shop in May 2005. Adding to its global business model, the company will now boast distribution in more than 20 countries, including in U.S. Bergdorf Goodman stores and now in Middle Eastern hotspots within Dubai, Oman, Kuwait, Bahrain, Qatar and Saudi Arabia. Some Middle Eastern locations may even host freestanding stores. Next, Becca Cosmetics plans to launch in Asia, specifically in Taiwan, South Korea and Japan by 2009.

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