[video] Lockdown Bath & Body Care Trends

Aug 17th, 2020
Jeb Gleason-Allured
Acme Hardesty Co Inc
Hand care, hygiene and soothing body care have become pandemic must-haves.
Hand care, hygiene and soothing body care have become pandemic must-haves.

Bath and body care rituals and product preferences are being reshaped by the COVID-19 pandemic and resulting hygiene, hand care and self-care concerns. These shifts are causing a significant jump in products such as hand sanitizers and soothing products.

In this free exclusive trend presentation with Acme-Hardesty, experts Caren Dres-Hajeski, director of personal care, and Rishabh Shah, director of technical services (personal care), discuss the latest market data, concept formulas and ingredient technologies that brands can leverage for market-relevant innovation in unprecedented times.

Key topics include:

  • The boom in hand hygiene and hand care
  • The importance of self-care amid the pandemic
  • On-trend ingredients
  • Innovative formulations, including a Bath Marmalade and Hand Sanitizer

Also, access Parts 1-2 of this series now:

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