2022's Top Beauty Brands, Retailers and Sustainability Leaders: Cosmetify's Index

Dec 15th, 2022
Jacquelyn Mueller, associate editor, Global Cosmetic Industry
The index weights Instagram followers, hashtags and engagement rate, as well as monthly organic traffic, to arrive at its rankings.
The index weights Instagram followers, hashtags and engagement rate, as well as monthly organic traffic, to arrive at its rankings.

The Cosmetify Index has ranked the world's biggest beauty brands based on their social engagement and following, in addition to the most powerful beauty influencers, favorite sustainable brands and holy grail beauty products. 

The index weighs Instagram followers, hashtags and engagement rate, as well as monthly organic traffic, to arrive at its rankings.  

2022's Hottest Beauty Brands

  1. Florence by Mills
  2. Cerave
  3. Glossier
  4. The Body Shop
  5. Estée Lauder
  6. Revolution
  7. Yves Rocher
  8. Olaplex
  9. Fenty Beauty
  10. Caudalie

The Most Popular Hair Brands

  1. Olaplex
  2. GHD
  3. Babybliss
  4. Paul Mitchell 
  5. Davines

The Hottest Beauty Retailers of 2022 in the United States

  1. Sephora
  2. Ulta
  3. Sally Beauty
  4. Soko Glam
  5. FrangranceNet.com
  6. Beautylish
  7. Credo
  8. Bluemercry
  9. Dermstore
  10. The Detox Market

The Hottest Beauty Retailers of 2022 in the United Kingdom

  1. Beauty Bay
  2. Boots
  3. Superdrug
  4. Cult Beauty
  5. Sephora UK
  6. Look Fantasitc
  7. All Beauty
  8. Space NK
  9. Sally Beauty UK
  10. Escentual

The Most Powerful Beauty Influencers

  1. James Charles
  2. Mari Maria
  3. Bretman Rock

Rising Stars of Beauty

  1. Kiki Milano
  2. Charlotte Tilbury
  3. Isadora

Beauty Brands Losing Popularity

  1. BH Cosmetics
  2. Foreo
  3. Palmer's

Biggest Social Media Following

  1. Huda Beauty
  2. Kylie Cosmetics
  3. MAC Cosmetics

Top Sustainable Brands

  1. Ilia
  2. Upcircle
  3. Biolage
  4. Aveda
  5. Ren

Most Popular Sustainable Products

  1. Ren Ready Steady Glow Daily AHA Tonic
  2. Weleda SKin Food
  3. Ilia Limitless Lash Mascara
  4. Aveda Be Curly Curl Enhancer
  5. Upcircle Beauty Organic Facial Serum with Coffee Oil
  6. Bareminerals Barepro Peformance Wear Liquid Foundation SPF 20
  7. Inika Certified Organic Lip & Cheek Cream
  8. Neal's Yard Remedies Wild Rose Beauty Balm
  9. Evolve Beauty Gentle Cleansing Melt
  10. Kevin. Murphy Angel Wash

Hottest Beauty Products of 2022

  1. Olaplex No. 3 Hair Perfector
  2. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant
  3. Rare Beauty Pinch Liquid Bush
  4. The Ordinary Niacinamide 10% + Zinc 1%
  5. Embryolisse Lait Creme Concentre
  6. Elemis Pro-collagen Cleansing Balm
  7. Cerave Blemish Control Cleanser
  8. Bondi Sands 1 Hour Express Self Tanning Foam
  9. Bareminerals Organic Loose Powder
  10. Carolina Herrera Good Girl Eau De Parfum Spray
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